• Kyle Lanzen

    CHIEF EXECUTIVE OFFICER

    Kyle Lanzen is the Founder and CEO of Provision & Company. With over 13 years of executive leadership experience at Target, he brings a distinctive perspective to the retail industry. Kyle earned his MBA from the Carlson School of Management and has also served as an external advisor in retail to Bain & Company. His expertise spans a wide range of categories, including household essentials, pet care, kitchen and housewares, toys, grocery, baby apparel, and more.

  • Nealy Lanzen

    CHIEF MARKETING OFFICER

    Nealy Lanzen is CMO and has 12 years experience in building brands and businesses. Nealy’s experience in creative industries uniquely positions her to help build and accelerate brands. From packaging, branding, photography, ad design and in-store displays, Nealy offers a creative perspective to the retail world.

  • Jake Felstow

    STRATEGIC BUSINESS ANALYST

    Jake Felstow is a results-oriented Business Analyst specializing in retail consulting. With a passion for transforming data into strategy, Jake helps retail brands enhance performance, streamline operations, and elevate the customer experience. He provides actionable insights that drive profitability and sustainable growth.

Some of our favorite water bottles, found on the shelves of a target near you! 💦
What a great night supporting one of our favorite foundations, Kingdom Builders!
Seeing our products on the store shelves never gets old! 📈
Line review day, let’s go! 🎯
It was incredible to see all the new designs at the New York Home Fashion Market Week. One thing that stood out — the new sustainability initiatives which elevate aesthetics and performance while reducing waste.